Google Digital Marketing | SMO & SEO Tips | Search Engine Optimization & SEM

Monday, June 23, 2014

About Robots.txt file

The standard of Robots.txt was proposed by Martijn Koster, when working for Nexor 1994 on a mailing list, the main communication channel for related activities at the time. Koster suggest robots.txt, after he wrote a badly-behaved web spider that caused an inadvertent denial of service attack on Koster's server.

Robots.txt uses to control the crawling of websites. If a site owner wants to give some instructions to search engine robots about the crawling, they must place a text file in website root directory folder called robots.txt (e.g.www.example.com/robots.txt). You need robots.txt file only if your site have some content that you don't want search engines to index.

If a robot wants to vists a Website, Before it does so it firsts checks for robots.txt. And check about the allow and disallow section in the website.

User-agent: *
Disallow: /

The User-agent: * means this section applies to all robots. The Disallow: / tells the robot that it should not visit any pages on the site.

To block the entire site,
User-agent: Googlebot
Disallow: /

To block a page,
User-agent: Googlebot
Disallow: /private-file.html

To remove a directory and everything in it from Google search,
User-agent: Googlebot
Disallow: /junk-directory/

To block a specific image from Google Images,
User-agent: Googlebot-Image
Disallow: /images/dogs.jpg

To block all images on your site from Google Images:
User-agent: Googlebot-Image
Disallow: /

To block files of a specific file type (for example, .jpg,.gif),
User-agent: Googlebot
Disallow: /*.gif$

Robots.txt play an important role to fix crawling errors of websites.

Malware robots can ignore your /robots.txt. That scan the web for security vulnerabilities, and email address harvesters used by spammers will pay no attention.

Tuesday, January 14, 2014

Prevent your blog from Country Specific Redirection

In efforts to country specific laws, Blogger began integrating country specific redirection in blogs hosted on blogspot.com in February 2013. By this change blog content could manage the more locally so if there was any offensive material that violated a particular country's laws they could remove or block access to that blog for that country through the assigned ccTLD.

However it should be noted that it is still technically possible to access the blog through No Country Redirect by entering the URL address using the regular Blogspot.com and adding /ncr after the .com

Ex: [blog-name].blogspot.com would become [blog-name].blogspot.com/ncr

With this country specific URL there are a number of issues like: 
  •  Your social stats (+1, Likes, Tweets) may fall dramatically due to the variations in domain.
  • Your search ranking might be affected. 
  •  If blogger is banned in a country with the help of local domain, your site can't be visited from there!   

Though Google says, they are trying to reduce the negative consequences for this problem. But why are you waiting for Google's effort? You can force country specific domains to redirect to .com version of your site with a simple script! 
  • Make sure you're signed in to your blogger's control panel.
  • Now go to the template option.
  • Click on Edit HTML. 
  • Find the <head> of your template and then copy the code below and place it just below the head tag. (Look at the image below)
  • Save the template.

 <script type="text/javascript">
var blog = document.location.hostname;
var slug = document.location.pathname;
var ctld = blog.substr(blog.lastIndexOf("."));
if (ctld != ".com") {
var ncr = "http://" + blog.substr(0, blog.indexOf("."));
ncr += ".blogspot.com/ncr" + slug;
window.location.replace(ncr);
}
</script>

Disable country specific redirection in blogger


From now and then your visitors will be able to visit the .com version of your site. I mean like that: http://newseoguideline.blogspot.com.

Thursday, January 9, 2014

Social Media Optimization Techniques

Social Media Optimization (SMO):-

Social Media Optimization (SMO) is the process of promoting website business or product through social media channels. The role of SMO in Digital Marketing effort is to directly influence discovery of social communities or content via search. One Social Media websites you can directly face and deal with your audience and consumers.

Social Media Optimization somehow is a technique to viral marketing where customer reviews are created through the use of social networking in submitting of social bookmarks, Video and photo on social sites.

SMO Tips
Social Media Optimization

Social Media Optimization Tips:

  • Share quality content, which is important for getting better links and promotion.
  • Declare Technorati for blog, this will make sure you are listed in their search engines for blogs and up-dates.
  • Be a part of social networking sources such as Google+, Twitter, Facebook, YouTube, Pinterest, LinkedIn, Delicious, MySpace will help you more to promote your product.
  • Use Hashtags in Twitter, Facebook, Google+, Pinterest and many more. It tracks across all platforms and make much easier to promote products and services with a unified single campaign that can run across the board.

Top social media sites:

  • Facebook:
Establishing up your website with Facebook is also a great way to improve visitor flow, as well as motivate your visitors to discuss about your services on Facebook. When visitors are linked your Facebook Page they can easily discuss content, inform their buddies when they keep comments.

  • Twitter:
Optimize Twitter page’s “Bio” line with getting full advantage of 160 characters.  Your bio is consistently indexed so its contents clearly define your brand with its core relevance. Be sure to add your website’s URL in the account settings, to promote your website presence on another social platform. Select the initial characters of each tweet carefully because it is important for SEO as it will shows up as a search result on Google. Approximately 42 characters are factored into each tweet’s title tag, including the account name. Make keyword-rich tweets; wherever possible start your tweet with a primary keyword phrase to theme each message. Take advantage of any “active lingo” or buzz words as Hashtag.

  • Google+:
Create verified Local Google+ page with Google+ Custom URL or Vanity URL for that page. Try to get more follower of your page. Start the conversations with your followers and reshare your posts to get more +1.

  • YouTube:
YouTube is most popular video publish website which directly affect your brand. Create YouTube channel and share videos. YouTube channels are now start showing in Google search results.

  • Digg: 
Digg is a user-driven website where users can post and comment on stories submitted by other members. The same content can only be published once on Digg. Don’t forget to include the "Digg This" button on your website so visitors can easily follow you.

  • Delicious: 
Delicious is a bookmarks website owned by yahoo.  Delicious provide no follow links so you are not getting link really like, but you may get click on them and so many visitors and clicks on these links.

  • StumbleUpon: 
StumbleUpon performs is a discovery website and go with users with websites, images, videos, etc. depending on their passions.

SMO Tips


Other Effective SMO Activities:-

Blogging:

Regular Blogging is also very popular way to develop stability using social media is to maintain a blog. Even if you don't think you have much to talk about, operating a blog keeps you at the top rated of your place.

Blog Commenting:

Blog commenting is also a good way to drive more traffic to your post and make it popular.

Monday, December 9, 2013

Is there any SEO disadvantage to using responsive design?

Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None

Google’s head of search spam, Matt Cutts, said don’t have to worry about there being a down side, related to SEO, when using a responsive design approach for mobile web sites.

There is no such disadvantage to using  responsive design instead of separate mobile URLs in fact, there is no need to duplication of efforts when it comes to linking and PageRank, which does have a benefit when compared to using separate mobile URLs.

Here is Matt's video about the same,

Wednesday, November 27, 2013

Google’s Matt Cutts: No More PageRank Updates This Year

Google’s head of search spam, Matt Cutts, said on Twitter yesterday that Google won't be pushing out a new Google Toolbar PageRank update this year.

Matt Cutts said that he would be surprised if there will be any PR update before 2014.

It has now been 8 months since Google Toolbar PageRank updated. The last update was on February 4, 2013. Google never offered Toolbar for Chrome or any add-on to show PageRank values. Google dropped the Google Toolbar for Firefox in June 2011 and Internet Explorer is the last browser to still have a PageRank display features offered by Google, but the data that flows into that display has not been updated from more than six months.

Matt explain that Google’s own browser, Chrome does not have PageRank built into it. Plus, IE 10 does not allow add ons. So, he wouldn’t be surprised if the PageRank values in the toolbar go away by themselves. He said Google will continue to support it as long as users are using it.

Why aren't the Google Toolbar PageRank values updated more often?



Tuesday, November 26, 2013

How many links on a page should we have? Is there a limit?


Google’s Matt Cutts released a video explaining why Google no longer has that 100-links-per-page Webmaster Guideline. That guideline was dropped well before 2008, but webmasters still think having over 100 links on a page may lead to a penalty.

Google’s Matt Cutts – We Dropped The 100 Links Per Page Guideline but We May Take Action If It Is Too Spammy.
For example Sites like Techmeme likely has thousands of links on the home page, but they are not penalized by Google. 
Google said if a site looks spammy and has way too many links on a single page, Google reserves the right to take action on the site.

Matt also explained that your Page Rank is divided by the number of links on a page. So if page A links to page B, C and D that Page Rank is divided into three. If you have hundreds of links, it is divided by hundreds, and so forth.

Here is Matt’s video:

Thursday, November 21, 2013

Google+ Custom URL

Google+ Custom URL or vanity URL is short and simple web address that link to your Google profile or pages.



For example, instead of having complex URL which is difficult to remember like:


Now we can get custom URL, which is easy to remember and   Google+ URL :