Social Media Optimization (SMO):-
Social Media Optimization (SMO) is the process of promoting website business or product through social media channels. The role of SMO in Digital Marketing effort is to directly influence discovery of social communities or content via search. One Social Media websites you can directly face and deal with your audience and consumers.
Social Media Optimization somehow is a technique
to viral marketing where customer reviews are created through the use of social
networking in submitting of social bookmarks, Video and photo on social sites.
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| Social Media Optimization |
Social Media Optimization Tips:
- Share quality content, which is important for getting better links and promotion.
- Declare Technorati for blog, this will make sure you are listed in their search engines for blogs and up-dates.
- Be a part of social networking sources such as Google+, Twitter, Facebook, YouTube, Pinterest, LinkedIn, Delicious, MySpace will help you more to promote your product.
- Use Hashtags in Twitter, Facebook, Google+, Pinterest and many more. It tracks across all platforms and make much easier to promote products and services with a unified single campaign that can run across the board.
Top social media sites:
- Facebook:
Establishing up your
website with Facebook is also a great way to improve visitor flow, as well as
motivate your visitors to discuss about your services on Facebook. When
visitors are linked your Facebook Page they can easily discuss content, inform
their buddies when they keep comments.
- Twitter:
Optimize Twitter page’s
“Bio” line with getting full advantage of 160 characters. Your bio is consistently indexed so its
contents clearly define your brand with its core relevance. Be sure to add your
website’s URL in the account settings, to promote your website presence on another
social platform. Select the initial characters of each tweet carefully because
it is important for SEO as it will shows up as a search result on Google. Approximately
42 characters are factored into each tweet’s title tag, including the account
name. Make keyword-rich tweets; wherever possible start your tweet with a primary
keyword phrase to theme each message. Take advantage of any “active lingo” or
buzz words as Hashtag.
- Google+:
Create verified Local
Google+ page with Google+ Custom URL
or Vanity URL for that page. Try to get more follower of your page. Start the
conversations with your followers and reshare your posts to get more +1.
- YouTube:
YouTube is most popular video
publish website which directly affect your brand. Create YouTube channel and
share videos. YouTube channels are now start showing in Google search results.
- Digg:
Digg is a user-driven
website where users can post and comment on stories submitted by other members.
The same content can only be published once on Digg. Don’t forget to include
the "Digg This" button on your website so visitors can easily follow
you.
- Delicious:
Delicious is a bookmarks
website owned by yahoo. Delicious provide no follow links so you are not
getting link really like, but you may get click on them and so many visitors
and clicks on these links.
- StumbleUpon:
StumbleUpon performs is a discovery website and go with users with
websites, images, videos, etc. depending on their passions.
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| SMO Tips |
Other Effective SMO
Activities:-
Blogging:
Regular
Blogging is also very popular way
to develop stability using social media is to maintain a blog. Even if you
don't think you have much to talk about, operating a blog keeps you at the top
rated of your place.
Blog Commenting:
Blog commenting is also
a good way to drive more traffic to your post and make it popular.
